东北搞市场经济初期,吉林省几家骨干白酒企业开始撞进市场抢食吃,因为不谙市场营销规则,误打误撞地出了不少笑话,榆树钱酒也经历过。当时,省内一白酒企业推出了一款裸瓶酒,但酒标采用了一只即将下山的彩色猛虎照,这“虎酒”一上市,立马吸引了不少消费者眼球,加上价格也便宜,很快热销起来。 In the early stage of market economy in northeast China, several key liquor enterprises in Jilin Province started to rush into the market to grab food and eat because they did not understand the marketing rules and made a lot of jokes out of their mistakes. At that time, a white wine company in the province introduced a bare bottle of wine, but the wine label adopted a forthcoming color tiger tiger photo. This “tiger wine” went public and immediately attracted many consumers’ eyes. Plus The price is also cheap, hot soon.