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商业,作为上海的核心产业,也是这座城市灵魂所在,贯穿着大街小巷,市井街坊,其外在表现即是售点广告设计,无论是沿街罗列的橱窗,还是南京路上五光十色的霓虹彩灯,或亦是各大商圈的户外造景,这林林总总的商业形象设计共同打造出了一种独具一格的上海印象。而橱窗设计作为在街头巷尾传播商品信息的终端媒介,在上海商业文化以及城市形象中占有独特地位。
Commercial, as Shanghai’s core industry, is also the soul of the city, runs through the streets, markets and neighborhoods, the external performance that is point of sale advertising design, whether it is listed along the street window, or Nanjing Road, colorful neon colors Lights, or the outdoor landscape of major shopping centers, this extensive design of the commercial image together to create a unique Shanghai impression. The window design, as a terminal medium for disseminating product information in the streets, occupies a unique position in Shanghai’s business culture and city image.