我国是在世界经济日趋一体化和高度信息化的大背景下建立社会主义市场经济体制的。在本世纪末初步建立市场经济体制的战略构想及其进程,是我国经济生活走向二十一世纪的主旋律,它必然对我国市场营销的发展产生决定性的影响。在我国特定国情的制约下,市场营销将在走向二十一世纪的进程中,呈现出以下特点: Our country established a socialist market economic system against the backdrop of the increasingly integrated and highly informatized world economy. The strategic concept and process of initially establishing a market economy system by the end of this century is the main theme of our economic life going toward the 21st century. It will inevitably have a decisive influence on the development of marketing in our country. Under the restriction of the specific national conditions in our country, marketing will have the following characteristics in the course of going to the 21st century: