电视广告在我们的生活中随处可见,而其中以女性形象为主要看点的广告更是不胜枚举。本文主要分析电视广告中以女性形象为主的性别歧视现象,归纳其主要特点以及对社会造成的主要影响。 Television advertisements are everywhere in our lives, and advertisements featuring female images are numerous. This article mainly analyzes the phenomenon of gender discrimination based on female images in television advertisements, summarizes its main characteristics and its main impact on society.