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因特网的迅速发展给广告带来了前所未有的挑战,随着传播技术的不断进步,传统的广告已经不能满足社会发展的需要,要想在广告界立足,就必须调整设计方案和水平,必须重新进行广告的定义和思考。本文主要论述广告设计观念改变之后,具体的分析网络广告的视觉策略、创意策略和网络策略。依据现代文化的发展趋势,展望未来广告的发展趋势。
The rapid development of the Internet has brought unprecedented challenges to advertisements. With the continuous progress of communication technology, the traditional advertisements can no longer meet the needs of social development. In order to gain a foothold in the advertising field, the design plans and standards must be adjusted and must be resumed Advertising definition and thinking. This paper mainly discusses the change of advertising design concept, the specific analysis of online advertising visual strategy, creative strategy and network strategy. According to the development trend of modern culture, look forward to the future trend of advertising.