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无论理论多么鲜活,比起实践来它都会略显逊色。在读者对战略性区域市场有一个基本理解后,我们给出了两个操作案例。这两个案例都是行业性的。它们通过对若干同行业不同企业间实践的对比,展示战略性操作的价值和作用,孰优孰劣,一目了然;同时,它们都是夹叙夹议。因此,能帮助读者更准确地认识、把握战略性区域市场的概念及操作要点。在研读这两个案例时,建议读者认真关注“产品和区域间相互匹配”对于战略性区域市场建设的重要性。
No matter how lively the theory, it will be slightly less than practice. After the reader has a basic understanding of the strategic regional market, we give two examples of operations. Both cases are industrial. By comparing the practices of different enterprises in the same industry, they demonstrate the value and role of strategic operations, at a glance; at the same time, they are all about the subject. Therefore, it can help readers to understand more accurately and master the concepts and operational points of the strategic regional market. While studying these two cases, we advise our readers to pay close attention to the importance of “matching products and regions” to the construction of a strategic regional market.