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我们生活在一个广告的时代,有人形象地说:“我们呼吸的空气是由氧气、氮气和广告组成。”服装从古到今在人们的生活中都扮演着重要的角色,而服装广告作为市场宣传推广的重要组成部分,被品牌企业首当其冲的作为提高品牌知名度、建立产品营销的有力武器。服装广告所取得的成功,不仅仅在于企业家获得的经济效益,更注重的是社会效益,在宣传服装的同时,还应融入精神要素和文化品位。在服装平面广告艺术表现形式多样化的今天,探讨当代审美文化视野下服装广告这一实用艺术门类的艺术表现具有重要意义。
We live in an advertising era, some people vividly said: “The air we breathe is composed of oxygen, nitrogen and advertising. ” Clothing has played an important role in people’s lives from ancient to now, and clothing ads As an important part of market promotion, brand companies are the first to enhance brand awareness as a powerful tool for product marketing. Apparel advertising achieved success, not only in the economic benefits of entrepreneurs, but also pay more attention to social benefits, while promoting the clothing, but also the integration of spiritual elements and cultural taste. Nowadays, with the diversity of artistic expression of clothing print ads, it is of great significance to explore the artistic expression of the practical art category of clothing advertisement from the perspective of contemporary aesthetic culture.