本文从昆剧视觉元素的类型入手,在分析其艺术特征的基础上,结合现代产品阐述了昆剧视觉元素在产品设计中的应用方法与形式,提出了直接运用、间接提取、创意组合、意境表达等四种设计手法,以期开拓当今时代语境下昆剧视觉元素的产品设计空间,促进民族文化的传承。 This article starts with the types of visual elements in Kunju Opera. Based on the analysis of its artistic features, this article elaborates the application methods and forms of visual elements in Kunju Opera in product design by combining with modern products. It puts forward the direct application, indirect extraction, creative combination, Expression and other four kinds of design techniques, with a view to open up today in the context of Kunqu Opera visual elements of product design space, and promote the inheritance of national culture.