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招贴作为商业宣传的手段之一,在视觉传达领域占有不可取代的地位。文字作为招贴设计中的主要元素,其“信息传递”和“视觉图形”的双重身份在信息膨胀的现代社会里显得愈加重要。文字的删繁就简、笔形变异、移花接木、虚实相间等设计手法为招贴设计增光添彩,时代的发展也为文字形态的形成提供了无穷的可能,在与商业接轨的过程中,招贴文字显示出极大的可塑性和传播性。
Placard as one of the means of commercial promotion, in the field of visual communication occupies an irreplaceable position. As the main element in the design of posters, the double identity of “information transmission” and “visual graphics” has become increasingly important in modern information society. The text of the cut and short, pen variations, embracing, the actual situation and other design techniques for the poster design add luster, the development of the times for the formation of text form provides endless possibilities in the process of convergence with commercial, poster text shows a great Plasticity and communication.