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在新传播时代,体验经济成为品牌不能忽略的重要手段,但是从体验式传播角度,积累如此多的案例,集中如此多的资料,表达如此完整的各方观点,在国内还是第一次。“体验式品牌传播”专辑2007年11月推出后,引起了业内外强烈反响。一方面,我们确实积累了相当珍贵的材料可以分享,另一方面,各方要求读到更多的,因此特推续集,以飨广大读者。
In the new era of communication, experiencing economy has become an important means that brands can not ignore. However, for the first time in China, from the perspective of experiential communication, accumulating so many cases, concentrating so much information and expressing such a complete view of all parties. “Experience-based brand communication ” album was launched in November 2007, aroused strong repercussions inside and outside the industry. On the one hand, we really have accumulated quite precious materials to share. On the other hand, all parties are required to read more. Therefore, we should seize the opportunity to promote readers.