入世在即,WTO将给中国化妆品市场带来怎样的变化,中国化妆品市场发展趋势成为人们关注的焦点。一、化妆品市场将重新进行组合。包括一些著名的国际公司,如联合利华将旗下9个合资公司合并为一家,最近又在大举收购与兼并,这些举措无疑将会有力提高其市场竞争力;一些国际原料公司收回其在化妆品原料方面的中国市场投资,退出化妆品业。种种迹象显示,市场的竞争极其残酷,能够长期健 Immediately after China’s accession to the WTO, what kind of changes the WTO will bring to the Chinese cosmetics market, the development trend of the Chinese cosmetics market has become the focus of attention. First, the cosmetics market will be regrouped. Including some well-known international companies, such as Unilever’s merger of its nine joint ventures into one, and recently in a large number of acquisitions and mergers, these initiatives will undoubtedly effectively improve its market competitiveness; some international raw material companies to recover their raw materials in cosmetics The investment in the Chinese market has withdrawn from the cosmetics industry. There are indications that the market is extremely cruel and able to maintain long-term health