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所谓传媒经济是特指以传播媒介为中心或为主导而形成的各类经济活动的总称。应该讲,它亦是我国国民经济的重要组成部分。它不仅优于广告.还包括传媒信息与技术有偿服务.相关各文化产业活动收入甚至还包括一些外延经营创收如搞房地产经营等。这些不仅是我国现行有关政策允许的,而且是大力倡导的。应该承认,在发展传媒经济方面,我们同国外传媒同行,存在着巨大的反差。据2001年《中国新闻年鉴》最新资料统计,2000年中国报纸、广播,
The so-called media economy refers specifically to the media as the center or dominated by the formation of various types of economic activities in general. It should be said that it is also an important part of our national economy. It is not only better than advertising, but also paid media information and technology services related to cultural activities and even some of the revenue from the operation of some of the revenue generated by the extension of real estate business. These are not only permitted by the existing relevant policies in our country, but also vigorously promoted. It should be admitted that there is a huge contrast between our media presence and foreign media in developing the media economy. According to the latest statistics from the 2001 China News Yearbook, in 2000 China’s newspapers, radio,