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近年来,上海家化通过不断摸索,开创了一条独特的中国品牌营销之道,取得了较显著的成绩,甚至迈出了以品牌登陆海外高端市场的第一步。早在2008年底,上海家化就重新整合技术中心的结构,提出了“开放式创新平台”的研发模式,加强对新技术的雷达式搜索,整合全球资源,进行革命性创新和改良型创新,加快从创意到产品的市场导入速度,不断增强企业的核心竞争力。无独有偶,春兰也是同样。春兰通过“项目开放、人才开放、资金开放、成果开放”四位一体的运行机制,在全球范围内实施开放式创新,增强了原始性创
In recent years, Shanghai Jahwa through continuous exploration, creating a unique Chinese brand marketing, and achieved remarkable results, and even taken the brand to the first step in overseas high-end market. As early as the end of 2008, Shanghai Jahwa re-integrated the structure of the technology center, put forward the R & D mode of “Open Innovation Platform”, strengthened the radar search of new technologies, integrated the global resources, carried out revolutionary innovation and improved Innovation, speed up the market from the idea of product imports into the speed and continuously enhance their core competitiveness. Coincidentally, Chunlan is the same. Chunlan through the “open project, open talent, open funding, open-ended results,” the four-in-one operating mechanism, the implementation of open innovation worldwide, and enhance the original record