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2008年国际金融危机爆发,全球经济急转直下,中国经济也深受其影响,转方式、调结构成为全行业的主题,印刷业也不例外。与此同时,随着行业的进一步发展,卖方市场变成买方市场,企业面临着巨大的砍价压力,再加上行业本身的充分竞争,印刷业自然而然地进入了微利时代。宏观形势的催逼及行业本身的发展,加快了印刷企业转型升级的步伐。在转型大潮中,有的企业除旧布新,有的企业另辟蹊径,有的则标新立异,当然有成功也有失败。失败的原因很多,
In 2008 when the global financial crisis broke out, the global economy was rapidly deteriorating. The economy of China was also greatly affected by it. The transfer of funds and the restructuring of industries became the theme of the whole industry. The printing industry is no exception. At the same time, with the further development of the industry, the seller’s market becomes the buyer’s market, and the enterprises are facing tremendous bargaining pressure. Combined with the full competition of the industry itself, the printing industry has naturally entered the era of meager profits. The pressing macroeconomic situation and the development of the industry itself has accelerated the pace of transformation and upgrading of printing enterprises. In the tide of transformation, some enterprises have used new methods in addition to old ones, while others have taken the lead in developing new ideas. Others have succeeded and failed in course. There are many reasons for failure.