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会展业的产生和发展,与城市的诞生和发展密切相关,而城市的基础设施条件影响着会展业的进步和完善。本文首先阐明了城市会展旅游的含义,其次根据乌鲁木齐会展旅游的发展实际,结合会展旅游近年来的总体发展趋势,分析了一些新型的运营模型,最后,理论联系实际,提出了一种新型发展运营模型,指明了乌鲁木齐会展旅游的发展方向。
The emergence and development of convention and exhibition industry is closely related to the birth and development of the city, while the urban infrastructure conditions affect the progress and improvement of the convention and exhibition industry. This paper first clarifies the meaning of MICE, and secondly, based on the actual development of MICE tourism in Urumqi, and combined with the overall development trend of MICE tourism in recent years, this paper analyzes some new operation models. Finally, combining theory with practice, a new type of development and operation Model, indicating the development direction of the MICE tourism in Urumqi.