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经销商经销产品是一项极富智力挑战的“决赛”运动。在这项“运动”中,有的经销商赚得笑红了脸,有的经销商亏得暗伤了神,真可谓几家欢喜几家愁。同样的努力,为什么结果会天壤之别?除了与经销商的具体经营有着重大“干系”外,与其选择经销产品更有着直接的关系。那么,经销商又该如何“斗智斗勇”来正确选择经销产品呢?经销商经营的胜败虽然不是由品牌企业决定的,但企业所起到的举足轻重的作用则是不言而喻的。因为企业在品牌、产品、服务等众多方面的“为”与“不为”,最终都会在市场上表露无遗。有的企业提供给经销商的是“光明大道”,有的则为其布下了“美丽陷阱”。经销商需要用“脑袋”来选择产品,尤其以下一些方面。
Distributors distribute products is a “intelligence” final game. In this “movement”, some dealers make a big splash of red, and some dealers have done so much to hurt God. The same effort, why the result will be vastly different? In addition to the specific business with the dealer has a major “relationship”, and its choice of distribution products have a more direct relationship. So, how dealers “wits” to the correct choice of distribution products? Although the dealer's business success or failure is not determined by the brand business, but the company played a pivotal role is self-evident. Because enterprises in the brand, product, service and many other aspects of “for” and “not for” will eventually be revealed in the market. Some companies provide the dealer is “Bright Avenue”, while others laid a “beautiful trap.” Dealers need to use “head” to choose products, especially in the following aspects.