体育活动的商业化是一个全球性的趋势。商业化是一个事实,不管我们喜欢或拒绝。但人们总希望有一个理性的答复,这样做有什么利弊。人们对体育活动商业化的直接反应,多半是否定的。因为体育的初衷是强健体魄。商业化引导人们去赚钱,而赚钱未必和强身的目标相一致。所以商业化会扭曲体育活动的行为。但我们仔细考察一下人们对体育活动的兴趣多半出于娱乐而非直接的强身,它和电影、戏剧、旅游并无本质上的区别,如果将体育活动视为娱乐而非强身,则对欣赏体育活动的人收费也无可厚非。何况体育活动的组织也有不少的成 The commercialization of sport is a global trend. Commercialization is a fact, whether we like it or not. But people always hope that there is a rational answer, what are the advantages and disadvantages of doing so. The direct reaction of people to the commercialization of sports activities is mostly negative. Because the original intention of sports is a strong physique. Commercialization leads people to make money, and making money may not be consistent with physical goals. So commercialization can distort the physical activity. However, when we look closely at people’s interest in sports activities, most of them are for entertainment rather than immediate physical strength. There is no essential difference between movies and drama and tourism. If sports activities are considered entertainment rather than physical, Activities of people charge is understandable. Moreover, there are also many sports organizations