以国内外文化创意产业发展状况为背景,从分析皖东地区传统艺术创意产业化存在的创意能力欠缺、产品创新不佳,营销力度不足、品牌效应不强,人才匮乏、后继无人等问题入手,结合皖东地区民间传统艺术发展现状,从以品牌优势带动文化产业发展、以旅游为依托发展文化产业、与企业合作拓展文化产业链、多措并举保护与开发协调发展等方面,论述皖东地区发展民间艺术创意产业的基本思路,以期能为相关部门制定皖东地区文化产业发展政策提供一些参考。 Based on the development of cultural and creative industries both at home and abroad, from the analysis of the lack of creative ability, weak product innovation, lack of marketing efforts, weak brand effect, lack of talents, and lack of successors in the traditional arts and creative industries in eastern Anhui , Combined with the development of traditional folk arts in Eastern Anhui Province, from the brand advantage to promote the development of cultural industries, tourism-based development of cultural industries, cooperation with enterprises to expand the cultural industry chain, coordinated development and more measures to protect and development, etc., Regional development of folk art and creative industries, the basic idea, with a view to the relevant departments to formulate development policies of cultural industries in eastern Anhui provide some reference.