随着我国民族文化的复兴,传统水墨元素受到大力推崇。在这一背景之下,作为中国绘画艺术重要组成部分的水墨画就成为了现代设计师借鉴的主要对象。本文从当代水墨画的笔墨技法、墨色变化、构图方式三个角度探究,列举平面招贴设计作品,分析水墨元素在现代平面招贴设计中的运用。一、研究现状鲁迅先生在《且介亭杂文集》中说:“只有民族的,才是世界的”。中国水墨画是中国绘画艺术的一种代表,在世界绘画艺术中独树一帜。现今,中国水墨画的样式美已成为现 With the revival of our national culture, the traditional ink and wash elements are greatly respected. Under this background, the ink painting which is an important part of the Chinese painting art has become the main object borrowed by modern designers. In this paper, we explore three aspects of pen ink technique, ink color change and composition method of contemporary ink painting, enumerate the works of graphic poster design, and analyze the application of ink elements in the design of modern graphic poster. First, the research status Mr. Lu Xun in “and Jiuting essays” said: “Only nationality is the world ”. Chinese ink painting is a representative of Chinese painting art and unique in world painting art. Today, the style beauty of Chinese ink painting has become