现如今广告想博得消费者的感动已经越来越不容易了,海量资讯、多元化的沟通方式浸淫着人们的感官,世界早已是地球村,瞬间即可被“震撼”性的事物冲击,自身参与和体验的机会空前繁多,让心灵不可避免地麻木起来,测量广告效果的数据开始变得乏力和单薄,而我们——以帮助品牌直达心 Nowadays advertisements are gaining more and more excitement from consumers. Massive information and diversified modes of communication are immersed in people’s senses. The world has long been a global village and can be instantly hit by “shocking” things. The opportunities for engagement and experimentation are far more diverse, leaving the mind inevitably numb and data on how to measure advertising starts to become weak and thin, and we - to help brands reach hearts