国货意识趋弱近年企业广告语中打“民族牌”的不在少数,像“中国人的生活,中国人的美菱”,“长虹以产业报国,振兴民族工业为己任”,“红高粱挑战麦当劳”,似乎都暗含着希望消费者看在国货的份上捧个场的意思。但消费者对企业打民族牌是否认同呢?北京勺海调查公司对被 In recent years, corporate advertising slogans hit the “national card” with a handful, like “Chinese people’s lives, the Chinese Meiling,” “Changhong industry to serve the country, revitalize the national industry as its own duty,” “Red Sorghum challenge McDonald’s” , It seems implied that consumers hope to see the meaning of holding a field in the share of domestic products. However, consumer identity card companies fight whether it is recognized?