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近年来,随着我国电商行业的不断成熟及对外贸易的迅速发展,跨境电商的产业规模不断扩大,对跨境电商人才的需求更加紧迫。特别是“一带一路”战略的加快推进,对培养精通网络懂外贸的复合型跨境电商人才提出了更高要求。首先,立足高校实际,通过调研,分析了我国跨境电商行业发展的态势以及对商务人才的需求。提出了新形势下对跨境电商人才的新要求,明确跨境电商人才培养的目标;其次,综合分析跨境电商人才应当具备的基本专业能力,明确跨境电商人才培养的侧重点和方向;最后,从重构跨境电商课程体系,加强学生综合素质的培养,强化学生进企业实习措施三个方面提出培养跨境电商所需商务人才的对策。
In recent years, with the continuous maturity of China’s electricity supplier industry and the rapid development of foreign trade, the industry scale of cross-border electricity suppliers has been constantly expanding, and the demand for cross-border electricity supplier professionals has become even more pressing. In particular, the acceleration of the “Belt and Road” strategy has put forward even greater demands on cultivating a compound cross-border e-commerce talent who is proficient in the network and understands foreign trade. First of all, based on the actual conditions in colleges and universities, we analyzed the situation of cross-border e-commerce industry in our country and the demand for business professionals through research. Put forward the new requirements for cross-border e-commerce professionals in the new situation, clear cross-border e-commerce talent training objectives; secondly, a comprehensive analysis of cross-border e-commerce talent should have the basic professional ability, a clear cross-border e-commerce talent training side Focus and direction; finally, from the reconstruction of cross-border e-commerce curriculum system, to enhance the overall quality of students, and strengthen student internship measures to put forward three strategies to develop cross-border e-commerce business professionals.