随着网络的迅猛发展,新媒体与传统媒体的竞争日益加剧,开拓公益活动逐渐成为传统电视媒体扩大影响力、提高美誉度的重要手段,其中既有以连续报道为形式的新闻公益行动,也有以大型季播为主的综合文艺活动。各级省市电视台纷纷推出了自己的公益创意,亮出了自己主打的公益牌,通过策划,创新出各式各样的公益活动来吸引提升媒体的关注度,彰显媒体的社会责任,提高电视媒体的竞争实力。以秦皇岛电视台为例,近年来电视台以服务民生,回 With the rapid development of the Internet, the competition between new media and traditional media is getting more and more aggravated. The public welfare activities have gradually become the important means for the traditional television media to expand their influence and raise their reputation. Among them, there are both public-interest public information campaigns in the form of continuous reports and A large-scale quarterly-based comprehensive arts activities. TV stations at all levels and provinces and cities have launched their own public welfare ideas, showing their own flagship public welfare card, through planning, innovation out of a wide range of public welfare activities to attract media attention, highlighting the media’s social responsibility and improve television The competitive power of the media. Take Qinhuangdao Television Station as an example. In recent years, the television station has been serving people’s livelihood and returning