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我国的教学改革正在进行之中,教育部门对众多专业的教学提出了新的要求。随着我国经济的发展,企业与企业之间的竞争日趋激烈,各个企业对于营销方面的人才提出了新的要求,这也对我国各个高校、高职的市场营销专业教学提出了更高的要求。高校、高职的市场营销专业教学不仅需要让学生具有良好的专业知识,更要注重培养学生的职业能力,让学生具备一定的实践经验,这样才能够满足我国企业的需求,为我国经济的发展贡献自己的力量。
The teaching reform in our country is under way, and the education department has put forward new requirements for many specialized teaching. With the economic development of our country, the competition between enterprises and enterprises is becoming fiercer and fiercer, and all enterprises put forward new requirements for the talents in marketing. This also puts forward higher requirements on the marketing of specialty majors in colleges and universities in our country . The teaching of marketing in universities and higher vocational schools not only requires students to have good professional knowledge, but also to cultivate the students’ professional ability so that students have some practical experience, so as to meet the needs of Chinese enterprises and to promote the development of China’s economy contribute my effort.