本文研究了在30年代中国媒介史上占据重要地位的《时代》画报的发展历史、办刊风格及其唯美主义审美取向,分析了它以摩登为美的特征。本文认为,《时代》作为一份得天独厚的中产阶级时尚杂志,理应对当时上海的公共空间建设有所贡献,事实上却一无建树,其原因在于,它以摩登为美,覆盖一切。并且耽于享乐,缺少社会理想。 This paper studies the development history, style of publication and aesthetic aesthetic orientation of the “Time” pictorial, which occupies an important position in the history of Chinese media in the 1930s, and analyzes its characteristics of being modern to the United States. This article argues that “the times” as a blessed middle-class fashion magazine should have contributed to the public space construction in Shanghai at that time. In fact, it did not accomplish anything because it is modern and covers everything. And enjoy the pleasure, lack of social ideals.