市场竞争日趋激烈,航空公司如何建设独立、稳定、高效的销售渠道?航空公司客票销售渠道战略联盟或许是一个不错的选择。目前,我国国内航空公司客票销售采取直销与分销相结合的模式。直销渠道较为单一,旅客对官网的使用积极性和主动性不高。 Increasingly fierce market competition, airlines how to build an independent, stable and efficient sales channels? Airline ticket sales channel strategic alliances may be a good choice. At present, China’s domestic airline ticket sales to take direct sales and distribution of a combination of models. Direct sales channels is relatively simple, visitors to the official website of the use of enthusiasm and initiative is not high.