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电视台以频道的划分来固化其观众群体,而每个频道设置的不同节目类型也在一定程度上增加了节目的辨识度和观众的熟悉度,进而增加了观众的忠诚度。根据不同的划分标准,电视体育节目可以划分为不同的类型。各类型之间既有区别,又相互交叉、融合,有一些节目也很难准确地概括为哪一类节目。体育节目的特性在于鲜活,体育比赛的鲜活、体育报道的鲜活、体育氛围的鲜活。电视体育专题节目是具有固定栏目、固定观众群、固定广告客户,能带来长期而稳定的收益,构成各体育频道日常主要内容的节目类型。体育专题节目由于形式多样,内容丰富,几乎涵盖了体育的各个领域,再加上不受赛事资源的限制,因此体育专题节目在体育节目中播出规模最大。对于节目主持人来说,要想鲜活的报道每一项体育活动,在镜头前鲜活的表现出每一个精彩的主持状态,是很重要的。而这一鲜活的主持能力的掌握需要主持人要具有多方面的能力。对于专题类的体育节目主持人来说更要具备很多专业知识和能力。作为体育专题节目主持人,真实的进行体育节目的报道和主持的真实报道状态和心理尤为重要。“著名体育节目主持人宋世雄很受观众的喜爱,就是因为他能够作到和体育人的真实感受溶为一体。真情实感的流露真实的体现在节目当中。体育节目中主持人的表现更要注意鲜活的语言与风格的表达。如段暄主持的<天下足球>,刘建宏主持的<足球之夜>等,之所以受欢迎,不仅是因为赛事和节目的内容,还与主持人的个人魅力、主持风格和节目定位息息相关。
Television stations have their channel divided to solidify their audiences, and the different types of programs set up for each channel have also increased the program’s visibility and audience familiarity to a certain extent, thereby increasing audience loyalty. According to different division criteria, TV sports programs can be divided into different types. There are differences between the various types, but also cross each other, integration, there are some programs it is difficult to accurately summarize for what kind of program. Sports programs are characterized by fresh, fresh sporting events, fresh sports reported, fresh sports atmosphere. The TV sports feature program is a type of program that has a fixed section, a fixed audience and a fixed advertiser, which can bring long-term and stable income and form the daily main content of each sports channel. Sports programs, due to their varied forms and rich content, cover almost all fields of sports, and are not limited by the resources of sports. Therefore, the sports special programs are broadcast on sports programs of the largest scale. It is important for the presenter to vividly report on each sporting event and to show every wonderful moderator in front of the camera. The mastery of this vivid hosting ability requires the host to have a wide range of capabilities. For the thematic sports program host also have a lot of expertise and ability. As a sports feature presenter, the actual reporting and hosting of sports programs and the true story of the state of mind is particularly important. ”Well-known sports host Song Shixiong loved by the audience, because he can do with the true feelings of the sports people dissolved into one. The true feelings of reality is reflected in the program which the performance of the host should be more sports Pay attention to the expression of vivid language and style, such as Duan Xuan presided over the “world football”, Liu Jianhong presided over the “football night” and so popular, not only because of the content of events and programs, but also with the host individual Charm, hosting style and programming are closely related.