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作为社会公共管理者,现代政府领导者的形象问题已经受到了公众和社会越来越多的关注。近年来由于领导者自身形象出现问题而影响到政府政策推行和执政效能的现象屡见不鲜。对政府领导者形象塑造的相关问题进行研究正基于此原因。当下,建立良好的个人形象已经成为政府领导者的一项重要任务,领导者应当从执政理念、自身作风、品德培养和个人修养四个方面对自身形象加以塑造,来实现这一目标。
As a public administrator of society, the image of the leader of modern government has drawn more and more attention from the public and the society. In recent years, due to problems with the leader’s own image, the phenomenon of affecting the effectiveness of government policies and governing the government is not uncommon. It is precisely for this reason that the relevant issues of shaping the image of government leaders are studied. At present, establishing a good personal image has become an important task for the government leaders. Leaders should shape their own image from four aspects: governing concept, own style, moral character cultivation and personal accomplishment, so as to achieve this goal.