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据资料显示,1999年全球电子邮件信箱数量已达到5.69亿个,比1998年增加了83%。与此同时,电子邮件的发展经历了远程登录模式、专用客户端模式、基于Web模式这三个发展阶段后,目前正在向WAP模式迁移,这使得电子邮件真正成为最决捷的通信手段。敏捷的市场反应和优良的客户关系,是企业在信息时代取得竞争实力的法宝。新型传播媒介E-mail具有的直接、高效、可通达全球而成本低等传播优势,正为越来越多的商家所发现并利用。根据Forrester公司近期发布的一份报告,E-mail正成为生产厂商锁定客户、提高销售额的重要工具。通过直接邮寄方式和传统电子媒体(如电视、收音机)方式来获取客户的传统营销方式成本过高,企
According to statistics, the number of global e-mail mailboxes in 1999 reached 569 million, an increase of 83% over 1998. At the same time, the development of e-mail has experienced the development of remote login mode, dedicated client mode, Web-based model of these three stages of development, is currently moving to WAP mode, making e-mail really become the most conclusive means of communication. Agile market response and excellent customer relationships, enterprises in the information age to gain a competitive magic weapon. The direct, efficient, accessible and low-cost advantages of the new media E-mail are being discovered and exploited by more and more businesses. According to a Forrester company recently released a report, E-mail is becoming an important tool for manufacturers to lock customers and increase sales. Traditional direct marketing methods and traditional electronic media (such as television, radio) to get the traditional marketing methods of high cost, the rate