本文针对服饰类老字号,提出了在传承传统的基础上,进行时尚创新的观点。在阐述基本概念的基础上,分析时尚与服装的关系,认为老字号与时尚相结合符合时代的发展及新的消费需求。并以瑞蚨祥为例,提出时尚创新的策略,为当前服饰类老字号的发展提供新的选择和参考。 This article puts forward the idea of ​​fashion innovation on the basis of inheriting the traditions of fashion apparel. On the basis of expounding the basic concepts, the relationship between fashion and fashion is analyzed. It is believed that the combination of old fashion and fashion meets the development of the times and new consumer demands. Taking Rui Qixiang as an example, the strategy of fashion innovation is proposed, which provides new choices and references for the development of current fashion brands.