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英语广告创造是一门艺术,创造者通过多种修辞手法的巧妙运用,使广告语达到精炼、生动、形象、幽雅的效果,能充分引起读者的注意,成功地实现广而告之的语用功能。
English advertising is an art creation, creators through clever use of multiple rhetorical techniques, the advertising language to achieve refined, vivid, image, elegant effect, can fully arouse the reader’s attention, the successful realization of the widely used pragmatic Features.