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在商业中,改变总是有价值的,无论这种改变给公司带来多大好处。而现实是,许多领导者都不敢尝试改变——他们保持原状,或只小小地改动一下,最后都难逃颓败21世纪初的经济大崩盘,造成了巨大的灾难性影响。2009年,没有几家大企业还能和从前相提并论了。停滞的信贷市场、消费的紧缩以及信心下滑,都对企业活力造成了打击,在长期和短期方面,都改变了企业的计划和业绩,这在业界是几十年里都没有遇到过的。
In business, change is always valuable, no matter how much that change brings to the company. The reality is that many leaders are afraid to try to change - they maintain their status quo, or only a small change, eventually escaped the economic collapse of the early 21st century, resulting in a huge catastrophic impact. In 2009, few large companies were comparable to the past. The stagnant credit markets, the tightening of consumer spending and the decline in confidence have all dealt a blow to the viability of businesses, altering the plans and performance of businesses in the long run and in the short run, which industry has not encountered in decades.