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华语喜剧电影以其独特的特点受到中国大众的喜爱,电影海报是电影信息的集合,优秀的电影海报设计有助于电影更好地进行商业宣传,提升知名度。如何科学合理地整合影片信息,进行海报设计是值得思考的问题。本文通过对喜剧电影海报的构图信息、文字、色彩、风格、心理学等信息的分析,探究华语喜剧电影的艺术特征,为今后的电影海报设计提供经验和借鉴。
Chinese comedy movies are loved by the Chinese public due to their unique characteristics. Movie posters are a collection of movie information. Excellent movie posters are designed to help the film better promote its business and enhance its popularity. How to integrate the film information scientifically and reasonably and make poster design is worth considering. By analyzing the composition, text, color, style and psychology of comedy movie posters, this article explores the artistic characteristics of Chinese comedy films and provides experiences and references for the future design of movie posters.