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通过结合本地微商的调查情况,从渠道平台方面对微商现有的营销模式进行分析,指出其利弊。并探讨和分析了微商的发展趋势,认为将向规范化、平台化、个性化、限制过多分级、提供质量保障机制、完善立法等方面发展。
By combining with the investigation of local micro-traders, we analyze the existing marketing mode of micro-traders from the channel platform and point out the advantages and disadvantages. It also discusses and analyzes the development trend of the micro-traders, and believes that it will develop towards standardization, platformization and individualization, excessive classification restriction, providing quality guarantee mechanism and perfecting legislation.