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以客户体验为核心,明确成果目标、评估现实挑战,并将技术、运营、能力和数据进行适当组合——这几个方面有机结合起来,就构成了企业成功数字化的简单实用公式。这是确定企业数字化战略的基石。随着商业数字化程度的日益加深,全球的企业领导者们都不得不面对两个最根本的问题:数字技术将如何为企业驱动新的增长?企业要将自身打造成真正的数字化企业,需要从何处着手?如果只需简单地为客户或员工的智能手机安装一个移动应用(APP)、为销售人员配备一台i Pad,或者把产品销售渠
Focusing on the customer experience, identifying outcomes, assessing real-world challenges, and properly combining technology, operations, capabilities and data - all combine to form a simple, practical formula for successful business digitization. This is the cornerstone of a corporate digital strategy. As business digitization continues to deepen, business leaders around the world have to face two fundamental questions: How does digital technology drive new growth for the enterprise? Companies that want to transform themselves into truly digital businesses need to Where to start? Simply deploy a mobile application (APP) to your customers ’or employees’ smartphones, equip a salesperson with an i Pad, or sell your product sales channel