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媒介定位是根据竞争者在媒介细分市场中所处的地位和受众对媒介某些属性的重视程度,塑造出媒介与众不同的形象,确定媒介或媒介内容产品在受众心智中的位置。
Media positioning is based on competitors in the media market segments in the position and the audience’s attention to certain attributes of the media to create a distinctive media image to determine the media or media content products in the audience’s mental position.