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以打造移动端产品、变革新闻生产方式、鼓励创业创新和进行产业链上下游拓展等作为发展重点,传统媒体推出了一批“现象级”的新媒体项目。融合发展劲风来袭,研究者尝试梳理了传统媒体近年来探索的四类新媒体项目,希望为媒体转型提供借鉴和参考。
In order to create a mobile terminal product, change the mode of production of news, encourage entrepreneurship and innovation, and expand the upstream and downstream of the industrial chain, the traditional media have launched a number of “media-level” new media projects. With the rapid development of integration and development, researchers tried to sort out four types of new media projects explored by traditional media in recent years, hoping to provide reference and reference for media transformation.