我国的非酒精饮料市场的发展曾经走了一段弯路。八十年代初,面对世界两大可乐品牌强势进入中国,一些长期从事民族品牌饮料的企业也纷纷打出了可乐的旗帜,如少林可乐、天府可乐及后来的非常可乐,更有甚者,当年还有一家全国性的社科机构,和企业联手意欲推出“马列可乐”(后来被有关方面以不严肃为由制止了)。然而没过多久,这些所谓的民族可乐品牌多数都销声匿迹了,而剩下的也似乎没多大的市场,“可口可乐”、“百事可乐”的市场不仅未受任何影响,反而越做越大,直至做到去年, The development of China’s non-alcoholic beverage market has taken a detour. In the early 1980s, in the face of the strong co-branding of the two major cola brands in the world, some companies that have long been engaged in national-brand drinks have also launched Cola’s banners such as Shaolin Cola, Tianfu Cola, and later Cola. What is more, There is also a nationwide social science agency that teamed up with businesses to launch “Marxism-Leninism” (later suppressed by the parties concerned on less serious grounds). However, it was not long before the so-called majority of the national Coke brands disappeared and the rest did not seem to have much market. The market of “Coca-Cola” and “Pepsi” not only did not have any impact, Big until done last year,