广泛分布于乡村之间的广告牌、示意图、招商牌、碑刻等是表现乡村风貌的靓丽名片,具有独特而重要的文化信息。它具有长久的媒体宣传性质,形成过程严谨,可信度较高;内容具体实在,语言精练,表现力强;保存时间较长久,辐射力较强,是修志不可或缺的珍贵资料。志书“横排竖立”的体例,以及记事尽量追根溯源的原则,决定了“乡村名片”的运用必须做到规范、务实、有效。 Widely distributed in the countryside between the billboards, schematics, investment cards, inscriptions and other performance of the village is a beautiful card, with unique and important cultural information. It has the nature of long-term media promotion, its formation process is rigorous and its credibility is relatively high. The content is concrete, the language is refined, and its performance is strong. The long-term preservation and strong radiation are the indispensable precious materials for the cultivation of the journal. The book “horizontal arrangement”, as well as the principle of keeping track of records as far as possible, determines that the application of “village card” must be standardized, pragmatic and effective.