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有人开玩笑说有两个行业是最锻炼人的:一个是做广告的,一个是做保险的。“如果你爱一个人,就让他(她)去做广告,那里是天堂;如果恨一个人,就让他(她)去做广告,那里是地狱。”广告人的艰辛外行人是体会不到的,经营好一个广告公司也不是一两句话说能说明白的。我经营一个广告公司达九年之久,认为广告公司的竞争在于两类资源的把握:
Some people joked that there are two industries that are the most exercise people: one is advertising, one is insurance. “If you love someone, let him (her) go to advertisements, where is paradise; if you hate someone, let him (her) go to advertisements, where is hell.” Advertising people’s hard-line lay people experience is not To, running a good advertising company is not one or two words that can understand. I run an advertising company for nine years and think that the competition of the advertising company lies in the grasping of two types of resources: