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2012年对眼镜零售业而言是艰难的一年,由于全球经济不景气以及经营成本的飙升,大部分零售企业都面临着销售额小幅增长,利润却大幅下降的艰难境遇。一直以来业绩增长速度能够跑赢大盘的眼镜零售业也未能幸免。究其原因,是眼镜零售企业未能找到新的业绩增长点。近几年来,一些高端消费在眼镜业不断涌现,单副眼镜的成交价格纪录屡被刷新,但如果扣除这部分原因,整个行业的平均消费单价在过去一年中并没有多大增长。以镜片为例,占国内镜片销售主力的产品仍是
2012 was a tough year for the optical retailing industry. Most of the retailing companies were faced with the difficult situation of a slight increase in sales and a substantial drop in profits due to the global economic downturn and soaring operating costs. Retail sales of spectacles, which have been able to outperform the broader market for growth performance, have not been spared. The reason is that optical retail enterprises failed to find new performance growth point. In recent years, some high-end consumer spending in the optical industry continue to emerge, single pairs of glasses, the transaction price record has repeatedly been refreshed, but if you deduct this part of the reason, the average cost of the entire industry unit in the past year and not much growth. To the lens, for example, the main product sales of domestic lenses is still