【摘 要】
：
由于信息产品本身所具有的特点和消费者追求个性化消费,信息产品生产商开始关注消费者定制生产模式.考虑信息产品定制过程中的误差所造成的定制交易不确定现象,给出了垄断厂
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由于信息产品本身所具有的特点和消费者追求个性化消费,信息产品生产商开始关注消费者定制生产模式.考虑信息产品定制过程中的误差所造成的定制交易不确定现象,给出了垄断厂商的利润最大化模型,并深入讨论了厂商如何通过收取定金规避定制交易不确定所带来的风险.研究结果表明,在市场未完全覆盖条件下,厂商通过提高标准产品价格鼓励消费者进行定制消费,定制能够增加总体利润;信息产品定制交易系数位于不同的区间时,厂商收取的边际定金有不同的增减性;消费者对产品差异越敏感,垄断厂商向消费者所收取的边际定金越小.
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