白酒广告在经历了一段大投入的辉煌之后,最终归于沉寂。但这种沉寂只是相对而言,广告不做还是不行的。电视作为白酒广告的主流媒体,仍断断续续推出一些白酒的广告,这里面,有老牌白酒,也有白酒新贵。综观时下的白酒电视广告,感觉彼此的区隔性不强,大家都是一副似曾相识的面孔,做来做去,好象见过,但又记不太清是怎么回事,不知厂家是否核算 Liquor ads after experiencing a great investment glory, and ultimately return to silence. But this silence is only relative, advertising is not done or not. TV as liquor mainstream media ads, is still intermittent introduction of some liquor ads, there is the old liquor, there are liquor upstart. Looking at the current white wine ads, feeling the fragility of each other is not strong, we are a familiar face, to do to do, as if seen, but not too clear what happened, I do not know whether the manufacturers accounting