随着国民经济水平的不断发展,旅游者的消费意识不断成熟,对酒店服务的要求也日益多样化。酒店在激烈的市场竞争中,若采用传统的营销方式,将会失去顾客,降低竞争力。酒店应以人为中心,提供服务产品时要更加注重服务营销意识,这样才会更好的满足顾客的需要,提高顾客满意度,增强酒店自身的竞争力。以服务营销为核心的营销策略是酒店提高自身竞争力的必然选择,本文通过对延边地区星级酒店的服务营销现状的分析,提出星级酒店开展服务营销的解决对策。 With the continuous development of the national economy, tourists’ consumption awareness is constantly maturing, and the demand for hotel services is also increasingly diversified. Hotel in the fierce market competition, if the use of traditional marketing methods, will lose customers, reduce competitiveness. Hotel should be people-centered, providing service products to pay more attention to service marketing awareness, so as to better meet the needs of customers, improve customer satisfaction and enhance the hotel’s own competitiveness. The marketing strategy with service marketing as the core is the inevitable choice for hotels to improve their own competitiveness. This article analyzes the status quo of service marketing in star-rated hotels in Yanbian and puts forward the solutions to service marketing in star-rated hotels.