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以汉字的形意兼备在现代标志设计中的运用进行分析,从优秀作品、汉字的文化内涵切入,通过汉字在标志设计中的不同应用方式将其进行总结、归类,来展现其独特的文化意蕴和形式美感,并从中找寻汉字型标志设计的突破口和新课题,将造型艺术与审美意境完美结合,为现代汉字标志设计的不断发展提供借鉴与参考。
This paper analyzes the application of Chinese characters in the modern logo design. From the outstanding works, the cultural connotation of Chinese characters is cut in. Through the different application methods of Chinese characters in logo design, they are summarized and classified to show their unique culture Implication and aesthetics of form, and find out the breakthrough point and new topic of Chinese character logo design, perfect the combination of plastic arts and aesthetic conception, and provide reference and reference for the continuous development of modern Chinese character design.