前置消费者(Presumers)指的是消费者远在产品正式问世之前,就积极参与产品的生产过程,支持产品的改进和问世。这群消费者和品牌关系紧密,并且是口碑宣传的最佳代言人。前置消费者的出现被看作2013年的一个非常重要的消费者趋势。有人指出,面对经济衰退,消费者不断将目光转向那些“更富有意义的产品、服务和体验”。人们开始关心我为什么选择这个产品、谁是制造商。而通过前置消费 Presumers refer to the consumers who actively participate in the production process of a product and support the improvement and advent of the product as long as the product is officially released. This group of consumers and brands close, and is the best advocate of word of mouth. The emergence of front-end consumers is seen as a very important consumer trend for 2013. Someone pointed out that in the face of economic recession, consumers are turning their attention to those “more meaningful products, services and experiences.” People began to care about why I chose this product, who is the manufacturer. Through pre-consumer