本文以福建农村广告传播存在的问题为突破口,运用传播学的基本理论与方法以及社会学、经济学等学科领域的相关理论和研究方法,研究影响农村广告传播的因素,深入分析福建农村广告传播问题。在立足于对福建农村广告传播的整体状况分析的基础上,探讨农村广告传播体系的构建思路与策略。 In this paper, Fujian rural advertising dissemination of the existing problems as a breakthrough point, the use of the basic theory and method of communication science and sociology, economics and other disciplines related to the theory and research methods to study the factors that affect the rural advertising, in-depth analysis of rural advertising in Fujian problem. Based on the analysis of the overall situation of rural advertising in Fujian Province, this article explores the ideas and tactics of constructing rural advertising communication system.