FCM教学模式在市场营销专业中的应用能在一定程度上促使市场营销及其他经济管理类专业创新教育理念,构建优质教育资源和信息化的学习环境,更好更快地和国际教育接轨,对于培养学生的自学能力、独立思考分析和解决问题的能力、创新意识和能力,提高教学质量具有一定的实际意义。 The application of FCM teaching model in marketing major can promote the innovative education concept of marketing and other economic management professionals to a certain extent, construct high-quality educational resources and information-based learning environment, and better and faster integrate with international education, It is of practical significance to cultivate students’ self-learning ability, to independently think and analyze the problem-solving ability, to innovate the consciousness and ability and to improve the teaching quality.