论文部分内容阅读
当前，组建战略联盟已经被我国众多航空公司作为企业摆脱困境，提高竞争力的重要手段之一，企业负责人将更多的注意力集中在如何充分发挥战略联盟的优势，而对战略联盟本身的局限性却考虑得较少。本文正是从这个角度出发，针对组建联盟容易产生的问题，结合航空公司自身的特点，提出组建合理、科学的联盟的步骤以及完善维护战略联盟的方法和途径。
At present, the formation of strategic alliances has been one of the important means by which many airlines in our country get out of their predicament and improve their competitiveness. The leaders of enterprises will pay more attention to how to give full play to the advantages of strategic alliances. However, Limitations are considered less. This article is precisely from this point of view, the formation of alliances prone to problems, combined with the characteristics of the airline itself, put forward the steps to establish a reasonable and scientific alliances and improve the methods and means of maintaining strategic alliances.