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2014年,北京电视台新闻节目中心先后圆满完成了北京市两会、北京电视台建台35周年、“搜寻MH370(马航)”、《家国梦岁月情—新中国成立65周年抒怀》等多次大型直播。直播中,北京台新闻中心一直努力探索宣传规律与电视规律的最佳结合方式,力求使节目在把好导向关的同时,获得良好的传播效果。一、在策划上主动作为准确把握导向直播报道中我们总结出:在策划上的主动作为,可以牢牢把握导向,还可以使我们清醒认识到节目创作与创新的底
In 2014, the Beijing Television News Center successfully completed the 35th anniversary of the founding of the “Two Homes in Beijing” and “Beijing TV Station”, the “Search MH370 (Malaysia Airlines)”, the “Dream of Home Country Dreams - Expressing the 65th Anniversary of the Founding of New China” Large live. During the live broadcast, the Beijing TV Station Information Center has been trying its best to explore the best combination of the law of propaganda and the law of the television. The aim of the program is to make the program a good guideline while achieving a good communication effect. First, the initiative in planning as an accurate grasp of direct broadcast reports We concluded: in the planning of the initiative, you can firmly grasp the direction, but also allows us to clearly recognize the program creation and innovation at the end